Content is how you compete. For attention. For time. For audiences. For customers. It's how you compete for discovery — and a continued presence.

But, what, how, and why people watch has changed. So, competing requires unfamiliar concepts, new formats, and modern mechanics. It requires a a pipeline of projects. A slate of programming.

Kill The Headlights is a pro-club of strategists, creatives, and producers focused on modern content development for brands. Changing the way they conceptualize, produce, and publish content. And helping them compete.

development

Content

for brands.

The Ideas. The Builds. The Drops.

  • Developing brand-led entertainment, serialized IP, social editorial. The concepts, the episodes, the talent, the publishing & distribution mechanics.

  • Helping publishers & studios develop new formats and audiences.

  • Working with talent to expand their content capabilities.

  • Our own bets. Development of high-concept ideas with uncomplicated productions. Small, low-risk, high-reward stuff.

How can we help?

01
Advisory

The most fundamental questions: What are our storylines? Where are our audience intersections? How do we activate them?

02
Original IP

High-craft, comprehensively-architected original content, ready for the green light. Top to bottom plan: ideas, builds, drops. Projects or entire slates.

03
New Capabilities

Sharper ways to plan, make, and evaluate. New skills. New methods. New movements. That change the way you work.

04
Collaborations

Multi-faceted, deeply integrated content partnerships, that operate in a greater capacity than a standard media buy.

Specialized ROOMs

Three types of rooms, contributor-based, 60 day timelines. Each ROOM expanding your access to top content talent, immediately. Contributors assemble around a brief, helping your brand unlock new strategies, concepts, and ways of working.

THINK TANKS

A strategic room, aimed at reconsidering your brand, market positioning, audiences, and surfing the tides of change.

WRITERS’ ROOMS

A writing room, developing new concepts, new formats, new narratives, new campaigns, new stories.

ART BUREAUS

A design room, aimed at exploring styles, visual identity, and art directions, for your brand, your content, your world.

how do we work?

We operate as a “pro-club”: a lean, distributed based approach to getting work done, powered by a curated black book of highly capable independent talent. Strategists. Creatives. Writers. Designers. Producers. Analysts. Editors. Directors. And more.

We only work directly with decision makers so ideas don’t lose their blood on the way up the chain.

If we…

Manifest our new ambitions.

Harness the tides of change.

Battle our existential nightmares.

… then we might stand a chance.

If you are looking for a partner to help you navigate tough stuff, send a note and we’ll write back.